Superb Marketing

I made a Target run today, and as I was walking down an aisle I saw a perfect example of synergistic marketing. There at the end of the aisle was a package of 3 Brita filters wrapped together with a 14 oz. Nalgene bottle (made in the USA and BPA free), and filled with 3 packages of Crystal light. All for just $14.00.

I bought two, giving me 6 filters, 2 water bottles and 6 packets of crystal light for $28. For comparison, a 5 pack of filters alone is available at Walmart.com for $39.98.

Perhaps I should have bought more!